Packages

The EARTH FOODS stocked at the fictional supermarket EARTH MART come in packaging that’s a little different from usual.We reset conventional standards,re-examined the background and possibilities of ingredients from a new perspective, and created new packaging designs.

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These designs are based on ideas selected through an open call.
Here’s a look at the original idea sketches that were submitted.

1.Kome-ko (Rice Flour)

NARUSE Taiyo

2.Mochi (Japanese Rice Cake)

TAKAGI Ken

3.Tōnyu (Soy Milk)

ZETSU Yuki

4.Kōya-Dofu (Freeze-Dried Tofu)

HATTORI Megumi

5.Anko (Red Bean Paste)

SAKO Kentaro / MATSUZAWA Yosuke

6.Daikon (Radish)

SEKIYA Toko

7.Wasabi

SATO Takahiro

8.Sansho (Japanese Pepper)

OGASAWARA Kiyomi

9.Kanpyō (Dried Gourd Strips)

FUJIHARA Saaya

10.Konnyaku (Konjac)

SHIMOOKA Rene

11.Matcha

KAWAMURA Miki

12. Kōsan Kankitsu (Japanese Citrus Fruits)

YOSHIDA Wakana

13.Umeboshi (Salted, Sour Japanese Plums)

SATO Takahiro

14.Shiitake / Dried Shiitake

TERASHIMA Masayuki

15.Kombu (Dried Kelp)

SASAKI Takuho

16.Wakame (Seaweed)

WATANABE Yuna

17.Nori (Dried Seaweed Sheets)

SATO Takahiro / SATO Ayako

18.Kanten (Agar)

NIHASHI Kazuhiro

19.Fugu (Pufferfish)

KAMITANI Toshio

20.Surimi (Fish Paste)

TAKANO Tamaki

21.Katsuobushi (Dried Bonito Flakes)

MISAWA Hotaka

22.Kōji (Kōji Mold) / Tane kōji (seed koji)

SHIGEMATSU Satomi

23.Nihonshu (Sake) / Hon-ｍirin (Sweet Cooking Sake)

KAMITANI Toshio

24.Shōyu (Soy Sauce) / Miso

MATSUO Moeko

25.Yasai no Tsukemono (Pickled Vegetables)

MORI Akiko

Collaboration： Package Koufukuron